YouTube’s release of ‘The Interview’ a chance to show off paid video chops

SAN FRANCISCO  – Google Inc’s decision to screen Sony Pictures’ film “The Interview” may help legitimize its YouTube platform as a serious rival to paid video streaming services, Netflix and Inc.

Sony Pictures made the controversial film available online on Wednesday, expanding distribution of a comedy that triggered a destructive cyberattack against the company that has been blamed on North Korea. The studio reversed its decision to halt the movie’s release after it was criticized for self-censorship.

“This is a huge opportunity for YouTube to show the world that it can be used to release professional content and content that is paid for as most people think YouTube is for free content,” said James McQuivey, an analyst who covers the disruption of digital platforms at Forrester Research.

“The message from YouTube is really to other studios, that ‘Look, we’re in the big time now, we can do this, we’re not afraid (of hacks) and we have a massive audience.'”

The release of “The Interview,” one of the highest-profile films to be released digitally on demand so far, comes at a pivotal time for the Internet search company.

In recent years, YouTube has tried to leaven its image as an Internet repository of home-made videos and move toward more professionally produced content to expand its business. Last month, it launched YouTube Music Key, a paid ad-free service.

YouTube does not disclose its content sales, but despite being one of the most heavily visited destinations for video on the Internet with over 1 billion viewers each month, analysts say YouTube has lagged the likes of Amazon, Netflix and Apple in paid content offerings.

One risk for Google is that YouTube could become the target of Sony’s hackers, though security analysts said the company is viewed to have strong cyber defenses. Google has an “enormous” infrastructure that is well-tested in fighting off denial of service attacks and other threats,” said Barrett Lyon, principal strategist with F5 Networks and an expert in Internet network security.

“I wouldn’t imagine seeing ‘lights-out’ out at YouTube.”

The movie starring Seth Rogen and James Franco in a fictional plot to assassinate North Korean leader Kim Jong Un spurred the cyberattack against Sony Pictures.

In addition to YouTube Movies, Google Play, and Microsoft’s Xbox Video, the comedy will be available on a dedicated website,, to rent for $5.99 or buy for $14.99, Sony Pictures said on Wednesday, a day after agreeing to release it at some 200 independent theaters. No cable or satellite TV operator has yet agreed to make “The Interview” available through video on demand (VOD).

Apple’s iTunes store was noticeably not on Sony’s list.

“If I were at Apple, I would think twice about re-inviting hacking troubles, which is so embarrassing especially when you’re about to get into personal health and Apple Pay. You really want to show people you can preserve their information,” McQuivey said.

“In the case of Google, they have probably been attacked so many times that the threat of being attacked again is so modest or minor in their consideration that they didn’t think twice about this.”

Share this:

Arts & Entertainment

Arts & Entertainment

James Bond’s Roger Moore dies at 89

23rd May 2017 Staff Reporter 0

James Bond actor Roger Moore has died, aged 89. His family confirmed the news via his Twitter account, issuing a statement that explained the British star had passed away in Switzerland following a “short but […]

5 Comments on YouTube’s release of ‘The Interview’ a chance to show off paid video chops

  1. You’ll be in truth a perfect internet marketer. The site filling acceleration will be unbelievable. It seems that your are performing virtually any exceptional trick.. خرید apple id As well, This material are usually work of art. you will have completed beautiful job in this matter!

  2. I’ve be taught a several fantastic things below. Definitely worth book-marking to get revisiting. I ponder precisely how a whole lot test you place to generate one of these fantastic educational web page persian tar.

  3. Woah this kind of site is a plus i enjoy researching your site content. Stay inside the good work! You recognize, many individuals are looking around just for this info, you may help them considerably.. سرور مجازی

  4. Very nice submit. I simply found your website as well as wanted to mention that I’ve got definitely treasured exploring your own website posts. No matter the reason I am registering to the rss using this program .. سرور مجازی امریکا wishing you are submitting again as soon as possible!

35 Trackbacks & Pingbacks

  1. Nokia’s Classic 3310 Phone Is Back, Thanks to HMD - Zimbabwe Consolidated News
  2. Google
  3. g vibe
  4. Google
  5. buy dildos online
  6. Buy Adipex
  7. erotic talk
  8. bedroom
  9. best anal vibe
  10. Arduino store
  11. pc games free download for windows 8
  12. 福井脱毛
  13. best work from home jobs
  14. سرور مجاری فرانسه
  15. buy kona
  16. architectural firm
  17. LED Light Products
  19. retirement community
  20. home page
  21. nSpire Network Signup
  23. american dates
  24. Whip
  25. oral surgery daytona
  26. Happy Birthday Dog
  27. Purchase Beer Online
  28. places to stay in ventura
  29. women
  30. Buy Cheap Jordans Online
  31. dependência química
  32. Ascari
  33. uk email lists
  34. barcode kaufen
  35. Internet Marketing

Leave a Reply

Your email address will not be published.