Zimbabwean designers bask in Durban Fashion Fair glory

Zimbabwean designers, Sidumiso Tshuma and Nkanyeziyethu Malunga, fired up the runway with outstanding collections at the recently concluded Durban Fashion Fair (DFF).

Over 40 fashion designers from across Africa showcased at the prestigious event which ran from August 31 to September 3.

The Fashion Fair, which took place at the International Convention Centre (ICC) in Durban, South Africa was a memorable event for the Zimbabwean designers.

Sidumiso’s clothing brand ‘Shadow by Sidumiso’ walked away with the Best African Menswear Collection award at the event’s glamorous awarding ceremony which was held on Saturday night. The ceremony was hosted by Idols SA Judge Somizi, and Media Guru Basetsana Kumalo.

Shadow by Sidumiso PIC: Simon Deiner | SDR Photo
Shadow by Sidumiso PIC: Simon Deiner | SDR Photo

“DFF is amazing; honestly speaking I did not expect to be honoured with such a top award. Funny enough, I was just on my phone chatting and tweeting about the Fair when I heard my name being called out and saw it being displayed on the screen.

‘I am grateful for the recognition after over 7 years of working to perfect this brand”, Sidumiso said.

Some of the awards that were given out include Best African Women’s Wear Collection, Collection of the Week, Emerging Designer, Rising Star Awards presented by Woolworth, Female Model of the Week, and Male Model of the Week, Best South African Male Designer and Best South African Female Designer.

Nkanyeziyethu of GANU PIC: Simon Deiner | SDR Photo
Nkanyeziyethu of GANU PIC: Simon Deiner | SDR Photo

Nkanyeziyethu of GANU was amongst the top female designers, she displayed one of the most memorable collections of the Durban Fashion Fair 2016. Most of her looks were applauded as the models walked down the ramp.

Nkanyeziyethu was Showcasing for the first time on such an international platform. She proved that Zimbabwean fashion is on the right track and it has what it takes to reach the global market.

Her collection, which incorporated grey metallic material (a current international trend)  had a modern, yet grounded feel to it. The additional styling of belts made from ‘ilala’ (basketry material) and the head gears that are normally used for storing African grains, made GANU’s collection relatable to her Ndebele background and represented Zimbabwe in a very cultural, yet modern way.

Most of her models walked out in Zebra printed head gears, a trend that the designer is known for.

Nkanyeziyethu of GANU PIC: Simon Deiner | SDR Photo
Nkanyeziyethu of GANU PIC: Simon Deiner | SDR Photo

“When I was working on this collection, I wanted African women to feel very sexy and gorgeous in their own ‘Dooks’ head gears, long outfits and stilettoes. That is the new definition of sexy, being oneself and proudly standing up for it. There is more to women, their brains matter, their culture matters and also their dressing should not be a board room decision, but they have to feel comfortable in their own clothes and skin”, Nkanyeziyethu said.

The ecstatic designers say showcasing alongside incredible designers such as Terrence Bray, Abrantie the Gentleman, Clemas, Paledi Segapo and Thula Sindi, is always an honour. With such talent, African fashion is the future. – ZimboJam

Share this:

Arts & Entertainment

Arts & Entertainment

Damian Marley’s deep love for Africa

24th May 2017 Staff Reporter 0

Damian Marley’s 2010 collaboration album with Nas, Distant Relatives is littered with references to Africa’s rich cultural background. During the recording of the album Marley and Nas dug through archives of African music in search […]

3 Trackbacks & Pingbacks

  1. Divorce rate irks Zimbabwean tyrant Robert Mugabe - Zimbabwe Consolidated News
  2. Herbal medicine distributor wins car - Zimbabwe Consolidated News
  3. Africa Takes Its Turn on the Runway – 263AfricaNews

Leave a Reply

Your email address will not be published.


*