HARARE – Delta Beverages, the bottling partner for Coca-Cola products in Zimbabwe, has slashed the retail prices for most of its popular Coca Cola range of products.
Beginning today, all Coca Cola products ranging from 330ml cans to 2-litre PET bottles will trade at 10 cents cheaper.
A 330ml can and 350 ml PET are now both selling for 60c down from 80c and $1 respectively. The 1-litre product now costs $1,40 from $1,50 while the 1,25 litres now trades for $1,65 from $1,75.
The 2-litre family pack will now retail at $2,25.
Delta said an on-going drive to improve operational efficiencies and the introduction of bond coins has enabled them to reduce the recommended retail prices.
The benefits of the cost-saving measures are now being passed on to the consumers through price reductions.
“The new price points will be convenient to our consumers as the nation takes advantage of the new bond coins.” said Moses Gambiza, general manager for Sparkling Beverages.
Volumes for soft drinks went down by 5% during the company’s fourth quarter ended December, which coincided with the usually busy festive period.
Zimbabweans endured what analysts described as one of the worst festive periods compounded by lack of disposable income and the customary bonuses as both government and private companies struggled or failed to pay the incentive.
Delta believes that the rollback on the price of the Coca-Cola products is also a way of expressing gratitude to the Zimbabwean consumers who have continued to share a Coke for over 66 years as part of Zimbabwe’s heritage. The price slash is, therefore, a celebration for consumers who have enjoyed the brand for generations.